Positive Luxury Butterfly Shoe Project - London, UK

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Positive Luxury Butterfly Shoe Project/Collaboration - London, UK

 “The Butterfly Shoe”

For this exclusive collaboration Elli Popp has developed a design theme that reflects Positive Luxury’s aim of sustainability using the blue butterfly.
The design focuses around metamorphosis - from caterpillar to eloquent butterflies.

As inspiration we looked to Maria Sibylla Merian, who as a woman in the 17th century illustrated intricate images of insects.
Maria’s continuing studies helped change the western worlds understanding of insects and metamorphosis with her publications becoming highly sought after in the 17th century.
David Attenborough has considered her to be amongst the most significant contributors to the field of entomology.

We also included images from the extensive Elli Popp archive combining the old and new in this unique design.

Model: Storm Keating was confirmed as the Shoe Model
(you might spot our Silk Kimono sleeve next to her ;-) when she was sitting next to Katja during our meeting discussing the pattern, style and project etc

Pattern Design for bespoke Shoe Lounge "Made-to-order shoes, designed by you": Upperstreet

Positive Luxury

This Project was about to be launched and celebrated in 2015 but sadly the Shoe Lounge had to close it's doors just days prior to it in 2015.